The world lives and breathes and has a central nervous system: You. Where you go and what you do when you get there, leaving digital traces that are subtly captured around us.

Data that makes it possible to paint a digital picture of the world and the people in it, every second. Data collected from everywhere that connects to everywhere.

Infinite data points that only make sense, when they're transformed into intelligence. Built on smart data principles, and the digital footprints of hundreds of millions of consumers worldwide. The Nokia Platform understands: Who, what, where, when, why, and how. To help answer, what next?

Smart data gets smarter over time. Smart data makes it possible to personalize services that speak to who we are, and help us make the most of the moment. The world lives, breathes and changes constantly. Smart data, to make sense of that change, changes everything.